Everything to Know About Rihanna's New Fenty Brand

The luxury brand is about to make its U.S. retail debut with a pop-up at The Webster.

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Glen Luchford

Update, 6/11/19: Good news for U.S. shoppers who've been waiting to try Rihanna's Fenty on IRL: the new brand is about to make its retail debut in New York.

On June 19, Fenty will take over The Webster in Soho for a pop-up shop of the new collection. The space will take over the first two floors of the luxury boutique (located at 29 Greene Street) through June 30. This marks the first time the Rihanna-helmed brand will be available to shop in a store outside of Paris, following its launch in May.

For those who can't wait until June 19th to shop Fenty, the first drop is already available to buy online at fenty.com.

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New York. Coming Soon. #FENTY

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Original Article, 5/29/19: Fenty is here. Earlier this month, LVMH and Rihanna confirmed they were launching a new luxury fashion house together: Fenty. And now that the brand has made its official debut in Paris, we finally have a full look at the Rihanna-designed collection.

A newly-released lookbook shows a range of denim pieces, elevated shirting, structured T-shirts, blazers, and wide-leg trousers in Fenty's first installment. The silhouettes feature a mix of cinched waists, strong, voluminous shoulders, and pleated details.

The collection also includes accessories, featuring a range of fanny packs, jewelry, strappy pointed sandals, and sporty eyewear. Rihanna did not come to play.


In a teaser video released before the brand's official launch, Rihanna makes quick (and sleuthy) cameos while styling looks from her first Fenty collection. She styles a diverse lineup of models in all monochromatic looks for a series of different photos.

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Rihanna styles the range of white monochromatic looks in the quick teaser clip.
Fenty

Amongst the looks are all-white ensembles—including denim, separates, and shirt dresses. The outfits are all styled with sporty sunglasses and strappy sandals.

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Rihanna styling a group of white shirt dresses.
Fenty
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A group of black denim looks from the Fenty collection.
Fenty

Similar styles appear in the official campaign images, shot by Glen Luchford.

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Glen Luchford


The launch of the new brand will make for a historic one. It marks the first time LVMH has introduced and built a new brand since Christian Lacroix in 1987. More importantly, Rihanna will be the first woman of color to oversee a fashion house under LVMH.

"Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies," Rihanna said in a statement from the brand. "Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both....so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man."

Bad Gal Riri herself modeled pieces from the new collection as well in a profile with New York Times Style Magazine. The rest of us will get to shop Fenty's new collection on May 29th, when it officially launches online at fenty.com. Or if you're in Paris, you can shop the new range at a pop-up store on May 24th.

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